search query: @indexterm CODING / total: 17
reference: 16 / 17
| Author: | Simon, H. Kucher, E. Sebastian, K.-H. |
| Title: | Scanner-Daten in Marktforschung und Marketingentscheidung. |
| Journal: | Zeitschrift für Betriebswirtschaft
1982 : JUN, VOL. 52:6, p. 555-579 |
| Index terms: | RETAILING CODING MARKET RESEARCH CASH ACCOUNTING SALES FORECASTING |
| Language: | ger |
| Abstract: |
SCIMA