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Author:Folkerts, L.
Hauschildt, J.
Title:Personelle Dynamik in Innovationsprozessen: neue Fragen und Befunde zum Promotorenmodell
Journal:Betriebswirtschaft
2002 : JAN-FEB, VOL. 62:1, p. 7-23
Index terms:Innovation
Language:ger
Abstract:The realization of innovations requires the commitment of enthusiastic individuals ("promotors"). In preceeding studies it was confirmed that a "troika" of a power promotor, a process promotor, and a technology promotor is the most effective and efficient division of labour.
SCIMA record nr: 230827
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