search query: @author Bass, F. M. / total: 17
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| Author: | Bass, F. M. |
| Title: | Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science |
| Journal: | Marketing Science
2001 : VOL. 20:4, p. 360-363 |
| Index terms: | MARKETING DEVELOPMENT MANAGEMENT |
| Language: | eng |
| Abstract: | The author of the article had been elected president-elect of TIMS. He states that although marketing was only a minor area in TIMS, its influence and role were on the increase. The TIMS College on Marketing was 10 years old, and marketing sessions at TIMS meetings were growing, along with the appearance of marketing papers in management science. Then the program name was changed to Decision, Risk, and Management Science (DRMS). The paper covers the following subjects: Background; On Cowboys and Objectives; The National Science Foundation Initiative; Winning by Losing; Post-Announcement Developments. The paper provides a great number of references on this subject. |
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