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| Author: | Silva, R. da Davies, G. Naudé, P. |
| Title: | Assessing the influence of retail buyer variables on the buying decision-making process |
| Journal: | European Journal of Marketing
2002 : VOL. 36:11-12, p. 1327-1343 |
| Index terms: | Decision making Purchasing Retailing |
| Language: | eng |
| Abstract: | This article assesses the influence that certain retail buyer characteristics have on how the buyers approach their buying task. By examining five different buyer characteristics and the relative importance that individual buyers place on six different product attributes, some pertinent conclusions are drawn as to how the buying task is approached. |
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