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| Author: | Stone, M. |
| Title: | Customer retention - dreams and reality |
| Journal: | Admap
2005 : VOL. 40:6, p. 25-27 |
| Index terms: | Customer relationship management (CRM) Experience Loyalty Profit |
| Language: | eng |
| Abstract: | The article discusses about customer retention and how it is key to success and profits. It shows how companies could address the issue more effectively and gives reasons why companies should concentrate to retain their customers. |
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