search query: @author Bass, F. M. / total: 17
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| Author: | Bass, F. M. Leone, R. P. |
| Title: | Estimation of bimonthly relations from annual data. |
| Journal: | Management Science
1983 : JAN, VOL. 29:1, p. 1-11 |
| Index terms: | ADVERTISING EFFECTIVENESS REGRESSION ANALYSIS TIME SERIES |
| Language: | eng |
| Abstract: |
SCIMA