search query: @freeterm word-of-mouth / total: 17
reference: 17 / 17
« previous | next »
Author: | White, R. |
Title: | Doing the buzz |
Journal: | Admap
2005 : OCT, VOL. 40:9 (465), p. 18-19 |
Index terms: | Internet marketing |
Freeterms: | word-of-mouth |
Language: | eng |
Abstract: | Marketers have to face the fact that word of mouth takes away more of their control over their brand. They must take into consideration the power of word-of-mouth marketing, especially on the Internet. |
« previous | next »
SCIMA