search query: @freeterm word-of-mouth / total: 17
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| Author: | Fraser, K. |
| Title: | Corporate ethics and the conflicted consumer |
| Journal: | Admap
2005 : OCT, VOL. 40:9, (465), p. 25-27 |
| Index terms: | consumer behaviour ethics reputation |
| Freeterms: | word-of-mouth |
| Language: | eng |
| Abstract: | Word-of-mouth (WOM) depends on trust, and as brands have lost it, this means negative WOM prevails. This paper looks at the role of negative WOM in corporate reputation and consumer buying. |
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