search query: @freeterm word-of-mouth / total: 17
reference: 14 / 17
| Author: | Beaumont-Griffin, T. Sutton, A. |
| Title: | To buzz or not to buzz? That is the question |
| Journal: | Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30 |
| Index terms: | advertising campaigns car industry cars |
| Freeterms: | word-of-mouth |
| Language: | eng |
| Abstract: | This article explains how well-planned buzz helped launch a radical new car, and how such results may be measured. |
SCIMA