search query: @freeterm MOTIVATION / total: 17
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| Author: | Severt, D. |
| Title: | Examining the motivation, perceived performance, and behavioral intentions of convention attendees: evidence from a regional conference |
| Journal: | Tourism Management
2007 : VOL. 28:2, p.399-408 |
| Index terms: | conferences USA |
| Freeterms: | behavioral intention motivation convention performance evaluation |
| Language: | eng |
| Abstract: | This study assessed convention attendee motivations, performance evaluation, and behavioural intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and deals, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgement, and behavioural intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. |
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