search query: @freeterm metaphors / total: 17
reference: 10 / 17
| Author: | Prince, M. Davies, M.A. |
| Title: | The animal within |
| Journal: | Business Strategy Review
2004 : WINTER, VOL. 15:4, p. 48-51 |
| Index terms: | management strategy planning organizational behaviour |
| Freeterms: | metaphors |
| Language: | eng |
| Abstract: | Are you an elephant or a chameleon? This article deals with the role of animal metaphors in understanding corporate strategy. Organizational metaphors are a way to generate meaningful perceptions about an organization with its activities. |
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