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| Author: | Richards, K. |
| Title: | What's in a name? |
| Journal: | Accountancy
2008 : AUG, VOL. 142:1380, p. 59 |
| Index terms: | accounting companies |
| Freeterms: | branding |
| Language: | eng |
| Abstract: | This article looks at how accountancy firms can leverage their brands more effectively. |
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