search query: @author Weinberg, C. B. / total: 17
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| Author: | Weinberg, C. B. Weiss, D. L. |
| Title: | On the econometric measurement of the duration of advertising effect on sales. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591 |
| Index terms: | ADVERTISING EFFECTIVENESS DATA ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA