search query: @author Green, R. T. / total: 17
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| Author: | Goover, R. J. Green, R. T. Saegert, J. |
| Title: | A cross-national study of perceived risk: does perceived risk have the same effect on consumers in a foreign country as in the United States? |
| Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.102-108 |
| Index terms: | RISK BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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