search query: @author Hirschman, E. C. / total: 17
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| Author: | Bellenger, D. N. Robertson, D. H. Hirschman, E. C. |
| Title: | Impulse buying varies by product. |
| Journal: | Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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