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| Author: | Sutton, R. I. Eisenhardt, K. M. Jucker, J. V. |
| Title: | Managing organizational decline : lessons from Atari. ( *ATARI ) |
| Journal: | Organizational Dynamics
1986 : SPRING, VOL. 14:4, p. 17-29 |
| Index terms: | ORGANIZATIONAL DECLINE BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: | The Atari Corporation's leading role in home video players in the seventies. In 1983 Atari's sales dropped by 30%. Eight strategies for managing decline is amply illustrated. The key points are: be even-handed in implementing layoff policies; allow employees to leave with dignity; help those displaced find new jobs: avoid blaming people who have been laid off: be cautious when hiring outside executives; keep employees informed; set realistic expectations; use ceremonies to reduce anger and confusion. The most important lesson learned that adaption,not layoffs,is what arrests decline. Atary story illustrates that examining failure is as important as examining success. |
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