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| Author: | Hirschman, E. C. |
| Title: | Humanistic enquiry in marketing research : philosophy, method, and criteria. |
| Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 237-249 |
| Index terms: | MARKETING MARKETING THEORY MARKETING CONCEPT |
| Language: | eng |
| Abstract: |
SCIMA