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| Author: | Hirschman, E. C. |
| Title: | People as products : analysis of a complex marketing exchange. |
| Journal: | Journal of Marketing
1987 : JAN, VOL. 51:1, p. 98-108 |
| Index terms: | ADVERTISING RESEARCH MARKETING CONCEPT MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA