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Author:
Title:Photography in Italy.
Journal:Market Research Europe
1986 : DEC, VOL. 18, p. 31-41
Index terms:ITALY
PHOTOGRAPHY
PHOTOGRAPHIC GOODS SHOPS
Language:eng
Abstract:The Italian market for photographic products serving non-professional users is discussed. Comment centres mainly on certain cameras and films. The market is prospering. General turnover data are presented. Sales by units and retail prices are analyzed. Competitive forces influencing consumption are summarized. Tables are showing unit sales of popular,instant,reflex and compact cameras. Popular models are declining and compacts are growing. Market shares are presented. Technological innovation trends are summarized. Details about sales of other photographic hardware are described. Sales and distribution channels of films are discussed. The short-term and the long-term outlook for the market is summarized.
SCIMA record nr: 53540
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