search query: @indexterm DATA AGGREGATION / total: 17
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| Author: | Marr, N. E. |
| Title: | A method for the aggregation of the results in a conjoint measurement study. |
| Journal: | European Research
1987 : NOV, VOL. 15:4, p. 257-263 |
| Index terms: | MARKET RESEARCH DATA AGGREGATION |
| Language: | eng |
| Abstract: | A detailed description of a method of aggregation of utility values that provides realistic average values that are easily understood by management. The method is illustrated by a survey of prospective importers. The review covers extant literature, survey objectives, modal and overall utility values, cost/revenue generation, under/over provision, majority utility vs. minority disutility, and the utility range as an alternative method. The review is accompanied by l3 Frames. |
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