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| Author: | Green, R. T. |
| Title: | Environmental shock and export opportunity. |
| Journal: | International Marketing Review
1987 : WINTER, VOL. 4:4, p. 30-42 |
| Index terms: | EXPORT MARKETING MARKETING STRATEGY ECONOMIC CONDITIONS |
| Language: | eng |
| Abstract: | An examination of the oil shock of the 1970s on the world export markets. The sudden wealth of some nations, while others experienced economic problems. The range of consequences for export markets and the nations affected by the sudden change. Background literature and theory, research procedures, findings and cluster analysis. Two Tables cover the predictor variables and import changes of the five clusters. |
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