search query: @author Park, C. W. / total: 17
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| Author: | Park, C. W. Roth, M. S. Jacques, P. F. |
| Title: | Evaluating the effects of advertising and sales promotion campaigns. |
| Journal: | Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140 |
| Index terms: | INDUSTRIAL MARKETING SALES PROMOTION ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA