search query: @author Park, C. W. / total: 17
reference: 14 / 17
Author: | Park, C. W. Winter, F. W. |
Title: | Product quality judgment: information processing approach. |
Journal: | Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 211-217 |
Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR MARKET RESEARCH QUALITY CONTROL |
Language: | eng |
Abstract: |
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