search query: @indexterm NON-DURABLE GOODS / total: 17
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| Author: | Plat, F. W. Leeflang, P. S. H. |
| Title: | Decomposing sales elasticities on segmented markets. |
| Journal: | International Journal of Research in Marketing
1989 : VOL. 5:4, p. 303-315 |
| Index terms: | MARKET SEGMENTATION MARKET SHARE FORECASTING COMPETITION NON-DURABLE GOODS |
| Language: | eng |
| Abstract: |
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