search query: @author Ginsberg, A. / total: 17
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| Author: | Ginsberg, A. |
| Title: | Construing the business portfolio: a cognitive model of diversification. |
| Journal: | Journal of Management Studies
1989 : JUL, VOL. 26:4, p. 417-438 |
| Index terms: | DIVERSIFICATION COMPANY PERFORMANCE STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | By taking into account the mental maps corporate-level managers use to understand and manage strategy in their firm's businesses, strategy research must produce a theory that links diversification to performance. Researchers need methods for operationalizing the managerial mental maps into appropriate measures. The use of the repertory grid, a set of procedures that facilitates elicitation and quantification of top managers' mind-sets towards the firm's mix of businesses is proposed. After outlining the characteristics of the repertory grid, indices of grid structure and content are defined and the utility of grid data for assessing diversification is demonstrated. |
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