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| Author: | Durand, J. |
| Title: | Research without frontiers: towards Europe-wide television audience measurement |
| Journal: | EBU Review
1988 : MAY, VOL. XXXIX:3, p.11-16 |
| Index terms: | |
| Freeterms: | Viewers research, Wider coverage, Joint development |
| Language: | eng |
| Abstract: | It seems necessary to conduct an audience measurement throughout Europe which would make possible a wider coverage of both television programme services and advertising campaigns. The future of this field depends on the development of multinational channels and on setting up a multinational structure for collection and storage of audience data. |
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