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Author:Griffin, S.
Title:ITV's day-time schedule draws mixed welcome
Journal:Broadcast
1987 : JULY 31, p.3
Index terms:
Freeterms:Costs, Slots, Problems
Language:eng
Abstract:After a long preparation ITV has started its day-time service spending about L20m on the programmes yearly. Transmission begins at 9.30 a.m. with quiz followed by soaps, current affairs, children's programmes, light entertainment, etc. Programme-makers are afraid of being serious in adult educational slots and people will switch over other channels.
SCIMA record nr: 76520
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