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| Author: | Harbord, J. |
| Title: | Warning over cable future in Europe |
| Journal: | Broadcast
1987 : FEBR, 27. p. 5 |
| Index terms: | |
| Freeterms: | Pan-European audience, Advertising, Programming |
| Language: | eng |
| Abstract: | At the Financial Times Cable and Satellite conference the chairman of Home Video Channel warned, pan-European audience does not exist, so the development of a pan- European advertising market is risky. Super Channel has no intention of displacing national channels. The survival of pan-European channels depends on their ability to make programmes with real European taste. |
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