search query: @author Ginsberg, A. / total: 17
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| Author: | Ginsberg, A. |
| Title: | Connecting diversification to performance: a sociocognitive approach (!Strategic behaviour) |
| Journal: | Academy of Management Review
1990 : JUL, VOL. 15:3, p. 514-535 |
| Index terms: | DIVERSIFICATION ORGANIZATIONAL PERFORMANCE |
| Language: | eng |
| Abstract: | A sociocognitive model of diversification is developed that grounds the role of top managers' belief systems in the cognitive and behavioural attributes of corporate strategy. Several important questions are addressed: a/ how do top managers' belief systems reflect the firms' business environments? b/ in what sense can we talk about the shared interpretations of the individuals? c/ how do the characteristics of shared belief systems reflect the ability of the corporate management team to learn? d/ what specific predictions and prescriptions emerge from a sociocognitive theory of diversification? |
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