search query: @author Farnham, A. / total: 17
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| Author: | Stewart, T.A. Norton, R. Farnham, A. |
| Title: | The most fascinating ideas for 1991 |
| Journal: | Fortune
1991 : JAN, 14, VOL. 123:1, p. 20-39 |
| Index terms: | INNOVATION R&D CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | Review of 26 innovative concepts which shape public consciousness, change wealth and alter corporate strategy. Use of R&D versus incremental costs in high tech economics. "Bundling" and customer satisfaction. Management in religious terms. R&D spending and competition. Japanese swapping of high tech. Global communications information. TV changes. USSR developments. Prosperity. Market economies. Aid to Eastern Europe. The environment. Society. Education. Finance. |
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