search query: @author Gupta, A. K. / total: 17
reference: 6 / 17
| Author: | Gupta, A. K. Rogers, E. M. |
| Title: | Internal marketing: integrating R & D and marketing within the organization. |
| Journal: | Journal of Consumer Marketing
1991 : SUMMER, VOL. 8:3, p. 5-18 |
| Index terms: | INTERNAL MARKETING R&D PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA