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| Author: | Fu, Guoqun |
| Title: | Economic explanation on productions' overprice (original in Chinese) |
| Journal: | Modern Economic Science (c)
1999 : 3, p.76-80 |
| Index terms: | PRODUCTS PRICING ECONOMIC ANALYSIS |
| Language: | chn |
| Abstract: | The paper thought K&L model strength explains productions' overprice and analyzed some influence factors, such as buyer's apprise of productions' qualities, sellers' influences and market element. At last author pointed out K&L model's management sense in price strategy of famous brand management. |
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