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Author:Bowman, D.
Farley, J. U.
Schmittlein, D. C.
Title:Cross-national empirical generalization in business services buying behavior
Journal:Journal of International Business Studies
2000 : VOL. 31:4, p. 667-685
Index terms:CROSS-CULTURAL STUDIES
SUPPLIERS
MARKET CONDITIONS
FOREIGN EXCHANGE MARKET
Language:eng
Abstract:Cross-national generalization of the relative importance of factors that affect supplier selection and level of usage for global business services providers are examined. The majority of the response coefficients for a model of foreign exchange markets are equal across the four countries studied.
SCIMA record nr: 225023
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