search query: @indexterm Scientific research / total: 172
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| Author: | Peter, J.P. |
| Title: | Realism or relativism for marketing and research: a comment on Hunt's "Scientific realism". |
| Journal: | Journal of Marketing
1992 : VOL.56:2, p.72-79 |
| Index terms: | MARKETING THEORY SCIENTIFIC RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA