search query: @indexterm intellectual capital / total: 172
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| Author: | Garcia Mazpulen, J.L. |
| Title: | Hacia la fidelizacion delcliente como clave de diferenciacion. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAY-JUN, 32, p. 57-59 |
| Index terms: | INTELLECTUAL CAPITAL CONSUMER SATISFACTION CLIENTS |
| Language: | spa |
| Abstract: |
SCIMA