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| Author: | Peppard, J. Rylander, A. |
| Title: | Using an Intellectual Capital Perspective to Design and Implement a Growth Strategy: The Case of APiON |
| Journal: | European Management Journal
2001 : OCT, VOL. 19:5, p. 510-525 |
| Index terms: | INTELLECTUAL CAPITAL STRATEGY GROWTH |
| Language: | eng |
| Abstract: | This paper uses the case of telecommunications software company APiON to illustrate how the company developed and implemented a growth strategy that allowed it to realize a dramatic increase in shareholder value through proactively focusing on harnessing its intellectual capital (1C) resources. Having surveyed the literature on value creation, categorizing it under financial and economic, strategic, managerial action, and resource-based perspectives, the paper notes that a major criticism that can be leveled at all these perspectives is that they are weak in identifying specific actions and in mobilizing organizational resources to increase shareholder value. Even resource-based theory (RBT) focuses on the development and protection of valuable resources rather than on providing a theory of 'resources in action'. |
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