search query: @indexterm INDUSTRIAL PURCHASING / total: 173
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| Author: | Cova, B. Salle, R. |
| Title: | L'evolution de le modelisation du comportement d'achet industriel : panorama des nouveaux courants de recherche. |
| Journal: | Recherche et Applications en Marketing
1992 : VOL. 7:2, p. 84-106 |
| Index terms: | INDUSTRIAL MARKETING CONSUMER BEHAVIOUR INDUSTRIAL PURCHASING |
| Language: | fre |
| Abstract: |
SCIMA