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| Author: | Valensia, M. |
| Title: | Toe-dipping Asia |
| Journal: | Business Central Europe
1994 : JUL/AUG, VOL. 2:13, p. 7-10 |
| Index terms: | ASIA COMPANIES EUROPE |
| Language: | eng |
| Abstract: | Judging by the statistics, companies from Asia - notably Japan and South Korea - have hardly been scrambling to invest in Central and Eastern europe. However, one or two are taking the region very seriously. In the modern war being fought in Central Europe - this time for market share rather than land - asian firms are well aware that taking to the field now will bring financial honours later. Every Asian brand-name company has an established regional sales network. |
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