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Author:Gransden, G.
Title:A middle class evolves
Journal:Business Central Europe
1995 : APR, VOL. 3:20, p. 7-9
Index terms:EUROPE
COMPANIES
ECONOMICS
Language:eng
Abstract:There's a new, increasingly prosperous middle class emerging in Central and Eastern Europe. But when it comes to selling to them, companies aren't sure who they are - or how to target them. Historically, most countries in the region have never had much of a middle class. The Czech republic was the one exception. It industrialized long before its neighbours, and developed a strong and politically powerful urban bourgeoisie early in the century.
SCIMA record nr: 128862
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