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Author:Papp, B.
Title:Clothed ambition
Journal:Business Central Europe
1995 : APR, VOL. 3:20, p. 25-26
Index terms:EUROPE
TEXTILE INDUSTRY
CLOTHING INDUSTRY
Language:eng
Abstract:To survive until now, Central European textile and clothing producers - like Slovakia's Tricota and Estonia's Baltika - had to sell to the West. Now they are looking East. In the past Trikota exported only through Prague-based Centrotex. To get new business, Trikota advertises in specialist trade magazines and sends its six-person strong sales team to trade fairs across Europe or to knock on the doors of large department stores.
SCIMA record nr: 128863
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