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| Author: | Szenberg, M. Lee, E. Y. |
| Title: | The structure of the American book publishing industry |
| Journal: | Journal of Cultural Economics
1994 : /1995 VOL. 18:4, p. 313-322 |
| Index terms: | PUBLISHING INDUSTRY COMMUNICATIONS INDUSTRY USA |
| Language: | eng |
| Abstract: | This paper investigates several structural elements of the American book publishing industry in order to resolve two conflicting viewpoints advanced by publishing figures regarding intra-industry competition. The evidence presented indicates that the minimum optimal production scale (0.30 to 0.70 percent of industry's employment) is too small to obstruct entry, to preclude the existence of a large number of publishers, and to foreclose from it a high degree of competition. |
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