search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 12 / 173
| Author: | Schögel, M. |
| Title: | Zuliefermarketing: Wettbewerb um anspruchsvolle Kunden. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:6, p. 45-50 |
| Index terms: | INDUSTRIAL PURCHASING MANUFACTURING INDUSTRY CO-OPERATION MARKETING SWITZERLAND |
| Language: | ger |
| Abstract: |
SCIMA