search query: @indexterm publishing industry / total: 173
reference: 67 / 173
Author: | Laukamm, T. Hanser, P. |
Title: | Multimedia überwinden. |
Journal: | Absatzwirtschaft
1996 : APR, p. 46-49 |
Index terms: | MEDIA RESEARCH PUBLISHING INDUSTRY ADVERTISING COMPETITIVE ADVANTAGE STRATEGIC PLANNING GERMANY |
Language: | ger |
Abstract: |
SCIMA