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| Author: | Hess, T. Tzouvaras, A. |
| Title: | Books-on-Demand: Ansatz und strategische Implikationen für Verlage |
| Journal: | Zeitschrift Führung und Organisation
2001 : JUL-AUG, VOL. 70:4, p. 239-246 |
| Index terms: | Publishing industry |
| Language: | ger |
| Abstract: | In recent years publishing houses have been confronted conspicuously with technology driven innovations for the first time. The following article analyses Books-on-Demand, a new technology driven approach, from a technical and an economical perspective. Furthermore, a first identification of strategic implications for publishers is conducted and shows that the new approach increments competitive pressure in the publishing sector. |
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