search query: @indexterm publishing industry / total: 173
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| Author: | Schweizer, T.S. |
| Title: | Multimedia giants, literary publishers and new technologies: can culture and business benefit from the change of rules in the book world? |
| Journal: | International Journal of Arts Management
2001 : SPRING, VOL. 3:3, p. 51-67 |
| Index terms: | ELECTRONIC PUBLISHING INDUSTRY LITERATURE MARKETING MULTIMEDIA INDUSTRY PUBLISHING INDUSTRY TECHNOLOGICAL CHANGE |
| Language: | eng |
| Abstract: | Three technologies, namely print on demand, eBooks and the Internet, are forcing publishers to rethink their managment strategies. This paper sets out to help identify solutions that the new technologies might be able to offer literary publishers. |
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