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| Author: | Cook, S. |
| Title: | Which way now? |
| Journal: | Management Today
2003 : NOV, p. 52-59 |
| Index terms: | Publishing industry Consumers Markets Public relations United Kingdom |
| Language: | eng |
| Abstract: | The Consumers Association needs to find a new role. Its core product, the magazine called 'Which?', is in decline, and attempts to diversify have not been successful. The single most important issue fot the CA's future is the pay-per-view question. |
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