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| Author: | Keith, N.K. Pettijohn, C.E. Burnett, M.S. |
| Title: | An empirical evaluation of the effect of peer and managerial behaviors and the ethical predispositions of prospective advertising employees |
| Journal: | Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 251-265 |
| Index terms: | Advertising Corporate culture Ethics Management behaviour |
| Language: | eng |
| Abstract: | An advertising company's ethical culture may effect the employees' comfort levels and ethical behaviours. In this study, scenarios were used to describe advertising companies with various ethical cultures. Respondents' perceived comfort levels in working for the companies described in the scenarios and the respondents' behavioural intentions when faced with various advertising situations were assessed. Results of the research show that peer ethical behaviour exerts a strong influence on the comfort or discomfort level and the ethical behaviour intentions of potential advertising employees. |
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