search query: @indexterm publishing industry / total: 173
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| Author: | Consterdine, G. |
| Title: | Magazines uncovered: sales uplift and ROI |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 27-29 |
| Index terms: | advertising effectiveness publishing industry return on investment |
| Language: | eng |
| Abstract: | New evidence for the effectiveness of magazine advertisements shows that best results are gained through solus and in combination with television. |
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