search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 47 / 173
Author: | McQuiston, D. H. |
Title: | Novelty, complexity, and importance as causal determinants of industrial buyer behavior. |
Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79 |
Index terms: | INDUSTRIAL MARKETING INDUSTRIAL PURCHASING ORGANIZATIONAL DECISION MAKING MARKETING MODELS |
Language: | eng |
Abstract: |
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