search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 44 / 173
| Author: | Shaw, J. Giglierano, J. Kallis, J. |
| Title: | Marketing complex technical products: the importance of intangible attributes. |
| Journal: | Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 45-53 |
| Index terms: | INDUSTRIAL MARKETING INDUSTRIAL PURCHASING MIS |
| Language: | eng |
| Abstract: |
SCIMA